Interactive & Community-Driven
I Digress tells a universal coming-of-age story, but through a format that’s more native and relevant to Millennials. In addition to watching episodes, viewers can find with their favorite characters on a host of social media platforms such as Instagram, Spotify, and Pinterest. All of these channels will be directly linked within the episodes, allowing our audience to engage while watching the show or in between episodes/seasons.
The main @idigress handle will be a central destination for us to reach new audiences and give our viewers more content and intimate behind-the-scenes details.
The melding of TV and social media allows viewers to go down infinite “rabbit holes”, interacting more deeply and regularly with the show and its characters, and eventually forming positive communities around relevant issues - both personal and societal.
Quick Demo
This format affords unlimited opportunities to reach and engage our audience
Content will be released every day engaging viewers at opportune times.
User generated content will let people be part of the show
Partnerships with relevant brands and influencers will efficiently expand our reach
Use social media for good not evil, forming communities around important topics